Project Overview:
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Refinery Clothing launched their seasonal campaign titled "Move," aimed at showcasing energy, fluidity, and bold fashion choices. My role in the campaign was focused on leading the post-production phase, where I ensured that the final content for both in-store digital promotions and social media campaigns aligned with Refinery's creative vision. The goal was to enhance the raw footage and designs, making the “Move” campaign visually compelling and engaging for the brand’s audience.

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Objectives:
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• Refine Visual Identity: Ensure the final visuals aligned with the energetic and bold theme of the Move campaign.
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• Enhance Content for Platforms: Post-produce content for in-store digital displays and social media in a way that optimized viewer engagement.
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• Ensure Consistency: Maintain a cohesive look and feel across all digital assets to reflect the “Move” theme seamlessly across platforms.

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Execution:
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• In-Store Digital Promotion: I directed the post-production of high-impact motion graphics and videos used in-store. These visuals were enhanced through color grading and dynamic transitions, giving the displays a fresh, energetic look that echoed the movement-focused theme.
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• Social Media Content: The social media content, including short videos and GIFs, was refined to ensure vibrant color consistency, smooth transitions, and visually striking effects. The post-production process also involved optimizing the content for mobile viewership, ensuring clarity and engagement across Instagram and Facebook.

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Results:
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• Enhanced Visual Impact: The post-production phase brought the Move campaign to life, with polished visuals that captured the energetic and dynamic nature of the collection. The in-store displays became a focal point, grabbing the attention of shoppers.
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• Social Media Engagement: The optimized and refined social media assets contributed to a 40% increase in audience engagement, with followers responding positively to the smooth, high-quality visuals.
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Conclusion:

By leading the post-production efforts for the Move campaign, I helped elevate Refinery’s seasonal campaign to a new level of visual sophistication. The final edits for both in-store and social media promotions ensured the campaign’s theme of movement was reflected in every visual element, engaging customers both online and in-store, while supporting Refinery’s brand goals effectively.