Project Overview:

‍OnAir, a leading provider of home entertainment technology in South Africa, approached us for a comprehensive brand overhaul and a complete rebuild of their digital presence. The goal was to provide a seamless and convenient way for customers to access the latest entertainment tech through flexible monthly payment plans.
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Challenge: OnAir needed a refreshed identity that could elevate their presence in the competitive home entertainment market, while offering a user-friendly, feature-rich website to showcase their products. The marketplace also had to provide personalized shopping experiences to customers through omnichannel engagement.

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Solution:

1. Rebrand: We completely reimagined OnAir's brand identity, positioning it as a modern, forward-thinking company that resonates with tech-savvy consumers. The new visual language was bold, approachable, and technology-driven, reflecting OnAir's commitment to providing cutting-edge entertainment solutions.
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2. Website Rebuild: The new OnAir website was designed to offer customers an intuitive, seamless shopping experience. Key features include:
   • A marketplace layout that allows users to browse and purchase the latest home entertainment technology, from TVs to sound systems, with convenient monthly payment options.
   • Easy navigation and product categorization, allowing customers to find what they need effortlessly.
   • Integration of payment gateways for secure, reliable transactions.
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3. Omnichannel Experience with Segment CDP: To ensure personalized and cohesive customer interactions, the site was integrated with Segment CDP. This enabled the orchestration of data-driven, omnichannel customer experiences, offering personalized product recommendations, targeted promotions, and seamless customer support across multiple touchpoints.

Outcome:

‍The rebranding and website rebuild of OnAir has successfully positioned the company as a top destination for home entertainment solutions in South Africa. With the integration of Segment CDP, OnAir is now able to deliver more tailored experiences to its customers, resulting in higher engagement, customer satisfaction, and conversion rates. The flexible payment plans have further simplified the process for consumers to access the latest tech, contributing to increased sales and brand loyalty.
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Check out the new OnAir experience at onairtv.co.za