Project Overview: Best Internet, a marketplace for comparing internet deals in South Africa, sought a rebrand and website rebuild to offer users an intuitive way to check their internet coverage and find the best deals from top providers. The creative direction was designed to resonate with South African personas and capture the playful spirit of the country’s people.
The creative execution for Best Internet's website is playful, bold, and user-friendly, designed to resonate with South African personas. It features a clean, modern layout with clear, bright visuals and engaging copy that emphasizes ease and simplicity. The website prominently includes a coverage map, making it easy for users to check internet availability in their area. The site’s color palette and typography are vibrant and approachable, complementing the playful spirit of South Africans while enhancing functionality, with fast navigation to compare top LTE and fibre deals.
By enhancing the full customer journey through a seamless, data-driven experience, Best Internet achieved significant positive results. Personalized offers based on user preferences and location improved engagement, leading to a 128% increase in organic search applications. The intuitive design, combined with omnichannel personalization via Segment CDP, allowed for tailored marketing and customer retention strategies, resulting in higher conversion rates and increased customer loyalty. These improvements made the platform more effective in meeting users' needs while driving sustained growth.
The Best Internet rebrand and website rebuild delivered a powerful combination of functionality and cultural resonance. By embracing the playful, dynamic spirit of South Africans and implementing a data-driven approach, Best Internet now offers a seamless, personalized experience for users looking to connect with the best internet deals.
